Thanks to the social media, individuals, companies and business have a better connect value. A common platform whereby you interact with a much larger audience, Social Media marketing refers to the process of gaining website traffic or attention through social media sites. Names like Facebook, Twitter, Linkedin, etc., fare really high when one talks of social media. There are a variety of ways through which social media marketing can be realized but the crux remains the same, that is, to create content that attracts attention and encourages readers to share it with their social networks. When a business sends out message from platforms like common social media sites, it spreads from user to user more quickly. Apart from this, the same message presumably resonates better with people because it appears to come from a trusted, third party source, as opposed to the brand or company itself. Therefore, this form of word-of-mouth marketing is considered far much better and leveraged upon more often than not. For all major and minor companies these days, earning media is better than paid media. A widely acceptable platform that it has become, social media equals increased communication for organizations, better brand awareness and consequentially, improved customer service. Apart from being so highly advantageous, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media enables organizations to create huge user network, share their content, opinions, views, and encouraging interaction and community building via social media channels like Digg, Stumble Upon apart from the above mentioned ones. Social media marketing services involve setting up accounts on all social networks, blogs, social bookmarking, video sites, article directories, RSS feeds, and pings.