Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of improving the visibility of a website or web page on organic search engine result pages (SERPs).
A comprehensive SEO campaign will include carefully selected keywords which the on-page optimisation will be designed to make prominent for search engine algorithms.
SEO can be broken down into two basic areas: on-page, and off-page optimisation. On-page optimisation refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimisation refers, predominantly, to backlinks.